GoDine Smart Restaurant Chain in UK, Most visited website in that segment , desired an user enhancement by using our UX and UI experimental techniques to increase site sales and user retention, While operating the entire running website as is.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Understanding the users choice and getting them on right landing page to optimize the use of website and increase booking
Several set of A/B Spit testing and Analytics Experiments creation lead us to know the secret of Weekend meal booking trend in UK. We analyzed vendor services, meal menu, most favorite meal in that course of time, Create segmented restaurant collection page based on days they server better. Targeted users on day basis, Generated weekend special pages, Targeted users based on their segments using re-marketing techniques. We also applied cohort analysis on current user base to determine user behavior in given time-span.
With a WOW result We’ve achieved a Returning User from 30% to 49%, which generated a number of new sales. User retention went up, Our Remarkeitng campaign did a great job by showing an improvement of 35% Up in CRT (Click Through Rate).
35.32% CTR UP
49% Returning User
From The Client
“Awesome Experience with WSofi and Team We all are happy .”