A call to action is a tiny thing which can make or break your online business. When your whole knowledge and power gets packed into a tiny space that is known as ‘Call to Action’ button. It is the fact that your online business cannot perform until you optimize the ‘Call to Action’ button.
After researching for years and wasting money for it, we have reached the conclusion that how to optimize ‘Call to Action’ buttons to get more conversion. There are many tricks and tactics that can turn a simple word into extreme conversion tools such that you can boost your conversion up to 30%.
Here is a list of most used words that you should try as Call to Action buttons to increase your conversion rates.
Start Your free Trial Now:
Normally, when any user has a look on “Sign up” option on any website they think it to be a lengthy process and can be a delay. So it is better to keep your call to action button look like instant action. ‘Start Your Free trial now’ is consisting the instant action word ‘now’ which appeals users to take action instantly.
Sign Up For Free [Reward, Prize or Membership]:
This does not appeal customers to take an instant action, but it is the most useful tool because it offers them free rewards and premium memberships. This phrase can amazingly increase the conversion rate of your online business.
The total power exists in the single word ‘Free’. Many successful companies use this tool mainly for their CTA and it works like a charm for them.
Get [ Benefit or Services ] today:
This CTA works like wonder all because of the word ‘Today’. This makes the customer feel as if the product or service is very limited. The feel of a limited time can compel them to take action on the button.
All you have to do is to explain the advantages and qualities of your product and services and you will see people favoring your product positively.
Try It Free For [ Time ]
When you use this CTA you are imposing the soft term ‘Try’. This word shows some risk involve with the product or service. This can be very effective CTA because people like experimenting.
Many top companies use this CTA on their websites, including Microsoft and Freshbooks.
This CTA works best if you have an informative website and showing information about a multi-step tutorial for the product and services.
This is a classic CTA that shows people need and necessity of the product, so it is short and direct action.
Send Me the [ Product/Service ] Right Now:
This CTA is based on the first-person concept which makes users feel interconnected with the product. The powerful word ‘me’ makes it closer to the sense of connection.
This first-person word can be really strong and closely related to word ‘Right now’ that compels customers to take action instantly.
Order Your [ product ] Today:
Again the word ‘today’ shows instant gratification. In this kind of CTA, it is the best to make customers feel that the service you are providing is promising.
Whenever you offer customers product or service with instant gratification it will work like appeal to try them out and it is likely to produce action.
Get your Free [ Something ]:
This is the most effective way to increase conversion rate. The ‘free’ word makes people curious and excited so it’s a short but powerful CTA.
Yes, you will definitely need to offer something for free. But for any online business, it is not so tough to provide a sample, trial, tutorial or an eBook.
Experience The Benefits of [Products/ Services]:
When you use ‘Experience’ in CTA then you are getting the emotional advantage because the word ‘experience’ shows sense. This can be a very strong tool as CTA but it works only when you provide better product or service to the customers. With this CTA, People can be compelled to produce an action if your product or service is desirable to them.
Get [Discount] while Supplies Last:
This is another well-proven tactic to create urgency for people by offering a limited period offer. This tends to an immediate action by the customer when you provide them an offer for a limited time.
The word ‘Discount’ can appeal their desire and need when the time is running out and is limited. The best way to produce conversion with this CTA is to make ads using this phrase, which can work better than click button.
Only [No of Products] Left. Hurry up, lock Your Order now:
This is a psychological fact that when anything is in the limited amount people will rush to it. Most of the big firms use these tactics to get more conversions.
All you have to do is to select your best-rated product for this and reduce their price for a limited period, you will see an amazing growth in conversion.
Get [Product] Today and get extra [Product/Service] free:
This is another well-proven tactics that actually work. When you throw a free stuff with your other product your conversions will get a huge hike.
This is the common trick you can see in shopping malls or big retail shops. Whatever the product (either new or famous) is, it will work like a charm.
Talk to us
Normally people use ‘contact us’ pages on their business websites, but this CTA is much better than that. This CTA shows faithfulness that can attract more customers to click on your site.
This simply appeals people to have faith in you because they can talk to you anytime. The more the people believe in you more will be your conversion.
See how it Works:
If you are planning to launch any product or service, then it is best to use this CTA for your product. The word ‘How’ makes curiosity among the customers. People like to discover new things and this will make them produce an action.
This CTA is good for SaaS and much better than taking a risk by asking people to Buy or Subscribe. It is like an adventure for the people because they want to dive in.
It is probably the most common CTA, found on almost every website. But it is still a powerful tool because you do not need to say anything else.
This two word CTA can increase your conversions of online business if you have already done some great work with a particular product or services.
There is just not a single trick to make a great CTA, perhaps you can make them by unlimited ways. But selecting the best from them is the main issue.
Maybe you tend to check by implementing all the above methods one by one on your site, but that will not be a solution. To pick the best one you have to find out the psychology of the product and the related CTA that can provide a positive impact on your conversions.
Yes, there is no doubt CTA is the key to getting great conversions. Everything depends on your selection of CTA’s .If you select a bad one you will get low conversions and choosing the best can bring you a huge conversion. So it’s better to select one or two CTA from the above list and use according to your business requirement.
Tech executive and Trainer with over a 8+ Years of experience including general management of all size organizations.
Specialties Include: Digital marketing, website development, social networking, social marketing, management, content strategy, entrepreneurialism, branding, social media, saas, business development, SEM, FPC, PPC, SEO, project management, mobile application development, outsourcing, sales, merchant services, bid management, general management, corporate development, product development, business operations, strategy, product marketing, reputation management and more.
*Google Certifications: Advertising Fundamentals, Advanced Search, Advanced Display*
I have successfully delivered hundreds of websites and mobile applications for clients over the last few years.
Internet Marketing Skills:
• Pay Per Click (PPC)
• Web Analytics (Google Analytics, AWStats & Webalizer)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Affiliate marketing
• Email Marketing
• Online Reputation Management (ORM)
• Lead Generation
• Permission Marketing
• Google Analytics (Google Analytics Certified)
• Google Webmasters
• Google AdWords (Google AdWords Certified)
• Google DoubleClick for Publishers (DFP)
• Google Tag Manager