There are lot of adjustment to improve keywords than just bidding on them. One can use these simple but still effective techniques to get more clicks and better clicks out of any paid search campaigns:
Put the keyword in the title
Inserting the keyword in the title makes the ad more relevant. This trick instantly makes your ad pop as being “what I searched for.”
Put the keywords in ad description
Produces the same effect as above. Caution: Don’t dumb the ad down with this technique.
Adding price or price range in the title
Not all searchers are buyers. Most of them are browsing or researching for offline purchases. Pricing the title grabs the buying segment by the eyeballs. If your product segment doesn’t allow you to put a specific price, use a price range (e.g. Shoes $10-$99, AC under $600).
Make it more local
Improve keywords If Your Target is local,You can put local keywords in the title and rivet the attention of people in that market seeking your services (e.g. Digital Marketing Agency In Delhi)
With most of our clients, I have found that they need branding of atleast something, ether Product or Name or Their business etc. Adding Company’s Name makes the clickers feel more comfortable and convert better.
Lower your bid
Cases have shown that bid can be 50 percent cheaper than positions 1 to 3. Going to the right way can get you twice as many clicks for your budget.
Initial-capitalize the URL to stand out
For Example, www.ExampleStoreOnlyShoes.com. Or www.WSofi.com
Bidding on plurals of keywords for exact match
Bid all the appropriate plurals of your exact-matched keywords to get better coverage (WSofi and Bing)
Bidding on misspellings of keywords
Research says that 7% of conversions happens on misspellings or on Abbreviations, The price is often cheaper and there will be fewer competitor ads showing.
Tech executive and Trainer with over a 8+ Years of experience including general management of all size organizations.
Specialties Include: Digital marketing, website development, social networking, social marketing, management, content strategy, entrepreneurialism, branding, social media, saas, business development, SEM, FPC, PPC, SEO, project management, mobile application development, outsourcing, sales, merchant services, bid management, general management, corporate development, product development, business operations, strategy, product marketing, reputation management and more.
*Google Certifications: Advertising Fundamentals, Advanced Search, Advanced Display*
I have successfully delivered hundreds of websites and mobile applications for clients over the last few years.
Internet Marketing Skills:
• Pay Per Click (PPC)
• Web Analytics (Google Analytics, AWStats & Webalizer)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Affiliate marketing
• Email Marketing
• Online Reputation Management (ORM)
• Lead Generation
• Permission Marketing
• Google Analytics (Google Analytics Certified)
• Google Webmasters
• Google AdWords (Google AdWords Certified)
• Google DoubleClick for Publishers (DFP)
• Google Tag Manager